LEWISBURG, WV (12/07/2012)(readMedia)– The State Fair of West Virginia has received three top awards in the IAFE’s annual industry wide communications awards contest, the purpose of which is to improve the advertising and publicity programs of fairs and to provide recognition for those fairs doing an outstanding job. Awards were received in the following categories:
- First Place – Poster (Artwork created by local graphic artist Matt Landers)
- First Place – Best Promotional Event (The State Fair’s Fun First Endowment Fundraiser)
- First Place – Innovative and Best Executed Sponsorship (For the Hometown RV Village)
“This is a very important competition and to leave the convention with three First Place awards was a great feeling! Budget constraints mean we have to be extremely resourceful with our marketing budget and creativity is the name of the game!” stated Marlene Pierson-Jolliffe, CEO. There are a total of twenty-six award categories for the Communications Awards, each divided into 5 divisions by attendance, that a Fair or Expo can enter. The entries are evaluated and judged by a team of industry leaders. These individuals are selected from the membership of International Association of Fairs and Expositions, which has over 1,200 members from around the globe. The awards were presented during the Awards Reception on November 28, 2012, during the 122nd annual IAFE Convention held in Las
Vegas, Nevada. These awards are sponsored by KK Insurance.
The State Fair of West Virginia, with an $13.8 million dollar economic impact on the State of West Virginia, is a 501 © 3 non-profit corporation committed to the traditions of agriculture, family entertainment, and education. For more information, please visit www.statefairofwv.com.
